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Yearly Archives: 2018

Concentriamoci sugli small data, la lezione di Martin Lindstrom

Articolo originariamente pubblicato su StartUp News. Il primo consiglio che Martin Lindstrom – massimo esperto di neuromarketing e tra gli speaker del Philip Kotler Marketing Forum tenutosi a Bologna poche settimane fa – offre alle aziende con cui lavora è quello di trascorrere del tempo in contatto diretto con i loro clienti. È un consiglio…
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Responsabilità sociale prima di cominciare: ascoltare Kotler pensando alle startup

Articolo originariemente pubblicato su StartUp News. L’intervento di Philip Kotler al Philip Kotler Marketing Forum (PKMF) di Bologna – il più grande evento di formazione dedicato al marketing strategico – ha offerto abbondanti spunti per pensare e ripensare aziende di ogni dimensione. Tra gli aspetti maggiormente evidenziati dallo stesso Kotler, vi è l’importanza di rendere…
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Proto Challenge

Mechanical design and additive manufacturing

Proto Challenge is an initiative for dissemination and training purposes to allow companies to explore benefits and techniques of mechanical design with advanced software to improve mechanical performance and production with additive techniques. 5 products will be selected, analyzed and redesigned by teams of young talents in the course of 5 weeks.

Open innovation

The event is part of a series organized by HIT - Hub Innovazione Trentino and it involved: 

5 industrial products or part from companies
25 selected solvers divided into 5 teams
4 university departments
10 mentors between professionals and researchers
5 weeks of analysis and mechanical redesign
1 winner team!

UX Challenge 2018

A two day design sprint for digital companies


UX challenge
is a two day design sprint, engaging researchers, professionals and interaction design talents with the aim of improving the user experience (UX) of applications and software submitted by digital companies.
Teams of skilled students, young professionals and experienced mentors, work with companies to design and validate product prototypes. Indeed the UX Challenge involves end users too, which are carefully selected for testing purposes.

Open Innovation

The event was part of a series organised by HIT - Hub Innovazione Trentino and it involved:

5 university departements and education institutions
5 products from local companies
30 solvers selected to form 12 teams
12 mentors amongst UX researchers and design professionals
2 days of design and testing
1 winning team