FAQs

Q?

Advanced social media analysis, “data-driven”… what do you mean?

A.

Google searches, "feelings", serendipity... it's all fine, really. But when you start working on a new project, and you hop across different domains, guesswork is really not enough. I sit down with a data analyst who transforms human questions into code. This leads to computer-generated reports that can be updated regularly and I can act upon. Buzzwords, niche hashtags, domains-specific influencers... it's all there, if you know how to ask.

This approach allows for more focused work, encourages to set targets, and reduces endless (and often pointless) scrolling and clicking in the vast space of social media.

Q?

Do you use third-party tools in social media management?

A.

If a team has established practices, I mostly adapt to what they have in place. If there are dysfunctional habits, I raise the issue. When I work independently, I may use tools such as Buffer.

Q?

Which camera do you use for video and photo making?

A.

I used to work with Canon camera, but nowadays I mostly work on a Sony Alpha 7 Mark 3. It's a good camera for video-making and it is being used also in larger productions and documentary film-making. I can shoot in full HD or 4K.

Q?

Do you have additional equipment for audio recording and lighting?

A.

I use professional digital audio recorders, and have lavalier microphones that I use in video-making. I have white and black backgrounds, as well studio lighting (umbrella lighting kit).