I am Roxana Todea. Photo & video-making with a sprinkle of social media magic is my thing.

I work with brands, medium-size businesses, institutions, and non-profit organisations.


Capture events and create powerful narratives

Products, events, interviews, stories: I produce videos, promo, teasers for the web, with an eye on social media campaigns.

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Portrait, shooting on location, attention to details

I do professional photography for events, human stories, or businesses. I care about the people around me when I do photo shooting, and engage with them to facilitate a pleasant and embarrassment-free experience for all involved.

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Social Media

Develop a strategy, act quickly when the time is tight

I develop social media strategies, and put them in practice on a daily basis. During events, I work with teams for live tweeting and social media covering. The more is planned in advance, the more live coverage can be successful.

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Advanced and customized analysis of social media

Data-driven competitor analysis, domain-specific hashtags, complex queries, finding influencers in context. Let your message and creativity flourish on top of solid analysis conducted in the R programming language interacting with the original APIs

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Blog posts

Why me?

A 360 degree communication package

Managing communication in the digital age can be a daunting effort. There are many questions and no easy solutions. Big brands and Instagram stars raise expectations about how "cool" we should all be in our online life.

Small companies, NGOs, local institutions, struggle to get their message through. Staff do not have the time, training, or skills to deal with communication tasks and work towards outreach goals that are crucial for the success of a project.

I've been working in the past 10 years with teams of all sizes to help them get their message through. I creatively adapt their contents to different online formats, and create new materials to enliven their communication. I manage their social media channels, blogs, and websites. I do photo and video-making. I may refer to other consultants when needed (e.g. for creating websites or for advanced social media analytics), but I am still a one-person shop: I will personally take care of all the communication with clients, who can rely on me to deliver their message in a way that is consistent with their expectations.


If you want to see more recent works, browse my Portfolio.